/* ============================================================
   E-COMM EXPERTS — MAIN STYLESHEET v1.0.0
   ============================================================ */

/* ---- Self-hosted Fonts ---- */
@font-face {
  font-family: 'Source Serif 4';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url('../fonts/source-serif-4-400-normal.woff2') format('woff2');
}
@font-face {
  font-family: 'Source Serif 4';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url('../fonts/source-serif-4-400-italic.woff2') format('woff2');
}
@font-face {
  font-family: 'Source Serif 4';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url('../fonts/source-serif-4-600-normal.woff2') format('woff2');
}
@font-face {
  font-family: 'Source Serif 4';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url('../fonts/source-serif-4-700-normal.woff2') format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url('../fonts/inter-400-normal.woff2') format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url('../fonts/inter-500-normal.woff2') format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url('../fonts/inter-600-normal.woff2') format('woff2');
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url('../fonts/inter-700-normal.woff2') format('woff2');
}

/* ---- CSS Custom Properties ---- */
:root {
  --color-primary:      #1F2937;
  --color-bg:           #FAFAFA;
  --color-bg-white:     #FFFFFF;
  --color-accent:       #2563EB;
  --color-accent-hover: #1D4ED8;
  --color-border:       #E5E7EB;
  --color-muted:        #6B7280;
  --color-success:      #059669;
  --color-highlight:    #EFF6FF;

  --font-serif: 'Source Serif 4', Georgia, 'Times New Roman', serif;
  --font-sans:  'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

  --container-max: 1200px;
  --section-pad-desktop: 6rem;
  --section-pad-mobile:  4rem;
  --border-radius: 12px;
  --shadow-card: 0 1px 3px rgba(0,0,0,0.08), 0 4px 16px rgba(0,0,0,0.06);
  --shadow-card-hover: 0 4px 12px rgba(0,0,0,0.12), 0 8px 32px rgba(0,0,0,0.10);
  --transition: 0.2s ease;
}

/* ---- Reset & Base ---- */
*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  font-size: 16px;
  -webkit-text-size-adjust: 100%;
}

body {
  font-family: var(--font-sans);
  font-size: 1.125rem;
  line-height: 1.6;
  color: var(--color-primary);
  background-color: var(--color-bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

/* ---- Skip Link ---- */
.skip-link {
  position: absolute;
  top: -100%;
  left: 1rem;
  background: var(--color-accent);
  color: #fff;
  padding: 0.5rem 1rem;
  border-radius: 0 0 var(--border-radius) var(--border-radius);
  font-weight: 600;
  z-index: 10000;
  text-decoration: none;
  transition: top var(--transition);
}
.skip-link:focus {
  top: 0;
}

/* ---- Typography ---- */
h1, h2, h3, h4, h5, h6 {
  font-family: var(--font-serif);
  color: var(--color-primary);
  line-height: 1.15;
}

h1 { font-size: 3.5rem; font-weight: 600; line-height: 1.1; }
h2 { font-size: 2.5rem; font-weight: 600; line-height: 1.2; }
h3 { font-size: 1.75rem; font-weight: 600; line-height: 1.3; }
h4 { font-size: 1.25rem; font-weight: 600; line-height: 1.4; }

p { margin-bottom: 1.25rem; }
p:last-child { margin-bottom: 0; }

a {
  color: var(--color-accent);
  text-decoration: underline;
  text-underline-offset: 2px;
  transition: color var(--transition);
}
a:hover { color: var(--color-accent-hover); }
a:focus-visible {
  outline: 3px solid var(--color-accent);
  outline-offset: 3px;
  border-radius: 3px;
}

ul, ol {
  padding-left: 1.5rem;
  margin-bottom: 1.25rem;
}
li { margin-bottom: 0.5rem; }

strong { font-weight: 600; }
em { font-style: italic; }

/* ---- Layout ---- */
.container {
  max-width: var(--container-max);
  margin: 0 auto;
  padding: 0 2rem;
}

.section {
  padding: var(--section-pad-desktop) 0;
}
.section--white { background-color: var(--color-bg-white); }
.section--bg    { background-color: var(--color-bg); }

/* ---- Sticky Header ---- */
#site-header {
  position: sticky;
  top: 0;
  z-index: 1000;
  background: var(--color-bg-white);
  border-bottom: 1px solid transparent;
  transition: border-color var(--transition), box-shadow var(--transition);
}
#site-header.scrolled {
  border-color: var(--color-border);
  box-shadow: 0 2px 16px rgba(0,0,0,0.08);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
  gap: 2rem;
}

.site-logo {
  flex-shrink: 0;
  display: flex;
  align-items: center;
  text-decoration: none;
}
.site-logo img {
  height: 44px;
  width: auto;
}
.site-logo-text {
  font-family: var(--font-serif);
  font-size: 1.375rem;
  font-weight: 700;
  color: var(--color-primary);
  text-decoration: none;
  letter-spacing: -0.02em;
}

/* Primary Nav */
#primary-nav {
  display: flex;
  align-items: center;
  gap: 0.25rem;
  list-style: none;
  margin: 0;
  padding: 0;
}
#primary-nav li { margin: 0; }
#primary-nav a {
  display: block;
  padding: 0.5rem 0.875rem;
  font-size: 0.9375rem;
  font-weight: 500;
  color: var(--color-primary);
  text-decoration: none;
  border-radius: 6px;
  transition: background var(--transition), color var(--transition);
}
#primary-nav a:hover,
#primary-nav a[aria-current="page"] {
  background: var(--color-highlight);
  color: var(--color-accent);
}

.header-cta {
  flex-shrink: 0;
}

/* Hamburger */
.hamburger {
  display: none;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  width: 44px;
  height: 44px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
  gap: 5px;
  border-radius: 6px;
  transition: background var(--transition);
}
.hamburger:hover { background: var(--color-highlight); }
.hamburger:focus-visible {
  outline: 3px solid var(--color-accent);
  outline-offset: 2px;
}
.hamburger span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--color-primary);
  border-radius: 2px;
  transition: transform 0.3s ease, opacity 0.3s ease;
}
.hamburger[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.hamburger[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.hamburger[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* Mobile Nav Overlay */
#mobile-nav {
  display: none;
  position: fixed;
  top: 0;
  right: 0;
  bottom: 0;
  width: min(320px, 85vw);
  background: var(--color-bg-white);
  box-shadow: -4px 0 32px rgba(0,0,0,0.15);
  z-index: 2000;
  padding: 5rem 2rem 2rem;
  overflow-y: auto;
  transform: translateX(100%);
  transition: transform 0.3s ease;
}
#mobile-nav.open {
  display: block;
  transform: translateX(0);
}
#mobile-nav ul {
  list-style: none;
  padding: 0;
  margin: 0 0 2rem;
}
#mobile-nav li { margin: 0; }
#mobile-nav a {
  display: block;
  padding: 0.875rem 0;
  font-size: 1.125rem;
  font-weight: 500;
  color: var(--color-primary);
  text-decoration: none;
  border-bottom: 1px solid var(--color-border);
  transition: color var(--transition);
}
#mobile-nav a:hover { color: var(--color-accent); }
.mobile-nav-close {
  position: absolute;
  top: 1.25rem;
  right: 1.25rem;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
  border-radius: 6px;
  color: var(--color-primary);
  font-size: 1.5rem;
  line-height: 1;
  transition: background var(--transition);
}
.mobile-nav-close:hover { background: var(--color-highlight); }
.mobile-nav-close:focus-visible {
  outline: 3px solid var(--color-accent);
  outline-offset: 2px;
}
.mobile-nav-overlay {
  display: none;
  position: fixed;
  inset: 0;
  background: rgba(0,0,0,0.4);
  z-index: 1999;
}
.mobile-nav-overlay.open { display: block; }

/* ---- Buttons ---- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  padding: 0.75rem 1.5rem;
  font-family: var(--font-sans);
  font-size: 0.9375rem;
  font-weight: 600;
  line-height: 1;
  border-radius: 8px;
  text-decoration: none;
  cursor: pointer;
  border: 2px solid transparent;
  transition: background var(--transition), color var(--transition), border-color var(--transition), box-shadow var(--transition), transform var(--transition);
  white-space: nowrap;
}
.btn:focus-visible {
  outline: 3px solid var(--color-accent);
  outline-offset: 3px;
}
.btn--primary {
  background: var(--color-accent);
  color: #fff;
  border-color: var(--color-accent);
}
.btn--primary:hover {
  background: var(--color-accent-hover);
  border-color: var(--color-accent-hover);
  color: #fff;
  transform: translateY(-1px);
  box-shadow: 0 4px 12px rgba(37,99,235,0.35);
}
.btn--outline {
  background: transparent;
  color: var(--color-accent);
  border-color: var(--color-accent);
}
.btn--outline:hover {
  background: var(--color-highlight);
  color: var(--color-accent-hover);
  border-color: var(--color-accent-hover);
}
.btn--outline-white {
  background: transparent;
  color: #fff;
  border-color: rgba(255,255,255,0.6);
}
.btn--outline-white:hover {
  background: rgba(255,255,255,0.1);
  border-color: #fff;
  color: #fff;
}
.btn--lg {
  padding: 0.9375rem 2rem;
  font-size: 1rem;
}
.btn--sm {
  padding: 0.5rem 1rem;
  font-size: 0.875rem;
}

/* ---- Hero Section ---- */
.hero {
  position: relative;
  overflow: hidden;
  background-color: var(--color-primary);
  color: #fff;
  min-height: 560px;
}
.hero-bg {
  position: absolute;
  inset: 0;
  background-size: cover;
  background-position: center;
  opacity: 0.25;
  z-index: 0;
}
.hero-inner {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
  padding: 6rem 2rem;
  max-width: var(--container-max);
  margin: 0 auto;
}
.hero-content { max-width: 600px; }
.hero h1 {
  color: #fff;
  margin-bottom: 1.25rem;
}
.hero-subhead {
  font-size: 1.1875rem;
  line-height: 1.65;
  color: rgba(255,255,255,0.85);
  margin-bottom: 2rem;
}
.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  align-items: center;
}
.hero-image {
  position: relative;
  border-radius: var(--border-radius);
  overflow: hidden;
  box-shadow: 0 20px 60px rgba(0,0,0,0.4);
}
.hero-image img {
  width: 100%;
  height: 380px;
  object-fit: cover;
  display: block;
}

/* Page hero (inner pages) */
.page-hero {
  background-color: var(--color-primary);
  color: #fff;
  padding: 5rem 0;
  position: relative;
  overflow: hidden;
}
.page-hero-bg {
  position: absolute;
  inset: 0;
  background-size: cover;
  background-position: center;
  opacity: 0.18;
  z-index: 0;
}
.page-hero-content {
  position: relative;
  z-index: 1;
  max-width: 720px;
}
.page-hero h1 {
  color: #fff;
  margin-bottom: 1rem;
}
.page-hero-subhead {
  font-size: 1.1875rem;
  color: rgba(255,255,255,0.85);
  line-height: 1.65;
}

/* ---- Section Labels ---- */
.section-label {
  display: inline-block;
  font-family: var(--font-sans);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--color-accent);
  margin-bottom: 0.75rem;
}

/* ---- Cards ---- */
.card {
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 2.5rem;
  transition: box-shadow var(--transition), transform var(--transition);
}
.card:hover {
  box-shadow: var(--shadow-card-hover);
  transform: translateY(-3px);
}
.card-icon {
  width: 64px;
  height: 64px;
  margin-bottom: 1.25rem;
}
.card h3 {
  margin-bottom: 0.75rem;
  font-size: 1.375rem;
}
.card p { color: var(--color-muted); }
.card ul {
  color: var(--color-muted);
  font-size: 0.9375rem;
}

/* Service cards */
.service-card {
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 2.5rem;
  margin-bottom: 2rem;
}
.service-card-header {
  display: flex;
  align-items: flex-start;
  gap: 1.5rem;
  margin-bottom: 1.5rem;
}
.service-card-icon {
  flex-shrink: 0;
  width: 64px;
  height: 64px;
}
.service-card-title { margin: 0; }
.service-card-body { color: var(--color-muted); }
.service-card-body p { margin-bottom: 1rem; }
.service-card-body ul { margin-bottom: 1rem; }
.service-card-body strong { color: var(--color-primary); }

/* ---- Grid Layouts ---- */
.grid-2 {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
}
.grid-3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}
.grid-4 {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
}

/* ---- CTA Band ---- */
.cta-band {
  background: var(--color-primary);
  color: #fff;
  padding: 5rem 0;
  text-align: center;
}
.cta-band h2 {
  color: #fff;
  margin-bottom: 1rem;
}
.cta-band p {
  color: rgba(255,255,255,0.8);
  font-size: 1.125rem;
  max-width: 600px;
  margin: 0 auto 2rem;
}
.cta-band .btn-group {
  display: flex;
  gap: 1rem;
  justify-content: center;
  flex-wrap: wrap;
}

/* ---- Problem Section ---- */
.problem-section {
  padding: var(--section-pad-desktop) 0;
  background: var(--color-bg-white);
}
.problem-intro {
  font-size: 1.25rem;
  font-weight: 500;
  color: var(--color-primary);
  margin-bottom: 2rem;
}
.problem-options {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-bottom: 2.5rem;
}
.problem-option {
  background: var(--color-bg);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 2rem;
}
.problem-option h4 {
  font-family: var(--font-sans);
  font-size: 0.875rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--color-muted);
  margin-bottom: 0.75rem;
}
.problem-option p { color: var(--color-muted); font-size: 0.9375rem; }
.problem-solution {
  background: var(--color-highlight);
  border: 2px solid var(--color-accent);
  border-radius: var(--border-radius);
  padding: 2rem;
  font-size: 1.0625rem;
  line-height: 1.65;
}
.problem-solution strong { color: var(--color-accent); }

/* ---- Services Grid (Home) ---- */
.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2rem;
}
.service-item {
  display: flex;
  gap: 1.25rem;
  align-items: flex-start;
}
.service-item-icon {
  flex-shrink: 0;
  width: 48px;
  height: 48px;
}
.service-item-content h3 {
  font-size: 1.25rem;
  margin-bottom: 0.5rem;
}
.service-item-content p { color: var(--color-muted); font-size: 0.9375rem; }

/* ---- Pricing Section ---- */
.pricing-hero-price {
  font-family: var(--font-serif);
  font-size: 4rem;
  font-weight: 700;
  color: var(--color-accent);
  line-height: 1;
  margin-bottom: 0.5rem;
}
.pricing-card {
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 2.5rem;
  margin-bottom: 1.5rem;
}
.pricing-card--featured {
  border-color: var(--color-accent);
  border-width: 2px;
  position: relative;
}
.pricing-card--featured::before {
  content: 'Base Retainer';
  position: absolute;
  top: -1px;
  left: 2rem;
  background: var(--color-accent);
  color: #fff;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  padding: 0.25rem 0.75rem;
  border-radius: 0 0 6px 6px;
}
.pricing-amount {
  font-family: var(--font-serif);
  font-size: 3rem;
  font-weight: 700;
  color: var(--color-accent);
  line-height: 1;
  margin-bottom: 0.25rem;
}
.pricing-period {
  font-size: 0.9375rem;
  color: var(--color-muted);
  margin-bottom: 1.25rem;
}
.pricing-includes {
  list-style: none;
  padding: 0;
  margin: 0 0 1.5rem;
}
.pricing-includes li {
  display: flex;
  align-items: flex-start;
  gap: 0.625rem;
  padding: 0.375rem 0;
  font-size: 0.9375rem;
  color: var(--color-muted);
  border-bottom: 1px solid var(--color-border);
  margin: 0;
}
.pricing-includes li:last-child { border-bottom: none; }
.pricing-includes li::before {
  content: '✓';
  color: var(--color-success);
  font-weight: 700;
  flex-shrink: 0;
  margin-top: 0.125rem;
}

/* Comparison Table */
.comparison-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9375rem;
  margin-bottom: 2rem;
}
.comparison-table th {
  background: var(--color-primary);
  color: #fff;
  padding: 1rem 1.25rem;
  text-align: left;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 0.875rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.comparison-table th:first-child { border-radius: 8px 0 0 0; }
.comparison-table th:last-child  { border-radius: 0 8px 0 0; }
.comparison-table td {
  padding: 0.875rem 1.25rem;
  border-bottom: 1px solid var(--color-border);
  vertical-align: middle;
}
.comparison-table tr:nth-child(even) td { background: var(--color-bg); }
.comparison-table tr.highlighted td {
  background: var(--color-highlight);
  font-weight: 600;
  color: var(--color-accent);
}
.comparison-table tr.highlighted td:first-child {
  border-left: 3px solid var(--color-accent);
}

/* ---- About Page ---- */
.beliefs-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
}
.belief-item {
  padding: 2rem;
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
}
.belief-item h3 {
  font-size: 1.125rem;
  margin-bottom: 0.75rem;
  color: var(--color-accent);
}
.belief-item p { color: var(--color-muted); font-size: 0.9375rem; }

.founder-card {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 3rem;
  align-items: start;
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 3rem;
}
.founder-photo {
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
  border-radius: var(--border-radius);
  border: 3px solid var(--color-border);
}
.founder-name {
  font-size: 1.75rem;
  margin-bottom: 0.25rem;
}
.founder-title {
  font-family: var(--font-sans);
  font-size: 0.9375rem;
  color: var(--color-accent);
  font-weight: 600;
  margin-bottom: 1.25rem;
}
.founder-bio { color: var(--color-muted); margin-bottom: 1.5rem; }

/* ---- Two-column content ---- */
.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
}
.two-col-image {
  border-radius: var(--border-radius);
  overflow: hidden;
  box-shadow: var(--shadow-card);
}
.two-col-image img {
  width: 100%;
  height: 400px;
  object-fit: cover;
  display: block;
}

/* ---- Who We Work With ---- */
.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}
.audience-card {
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 2rem;
  border-top: 3px solid var(--color-accent);
}
.audience-card h3 {
  font-size: 1.125rem;
  margin-bottom: 0.75rem;
}
.audience-card p { color: var(--color-muted); font-size: 0.9375rem; }

/* ---- Contact Page ---- */
.contact-layout {
  display: grid;
  grid-template-columns: 1fr 400px;
  gap: 4rem;
  align-items: start;
}
.contact-form-wrap {
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 2.5rem;
}
.contact-form-wrap h2 { margin-bottom: 1.5rem; }
.contact-sidebar {
  position: sticky;
  top: 100px;
}
.contact-info-card {
  background: var(--color-primary);
  color: #fff;
  border-radius: var(--border-radius);
  padding: 2.5rem;
  margin-bottom: 1.5rem;
}
.contact-info-card h3 { color: #fff; margin-bottom: 0.25rem; }
.contact-info-card .contact-title {
  font-size: 0.875rem;
  color: rgba(255,255,255,0.6);
  margin-bottom: 1.5rem;
}
.contact-info-card a {
  color: rgba(255,255,255,0.85);
  text-decoration: none;
  font-size: 0.9375rem;
}
.contact-info-card a:hover { color: #fff; }
.contact-info-item {
  display: flex;
  align-items: flex-start;
  gap: 0.75rem;
  margin-bottom: 1rem;
  font-size: 0.9375rem;
  color: rgba(255,255,255,0.8);
}
.next-steps {
  background: var(--color-bg-white);
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 2rem;
}
.next-steps h3 { margin-bottom: 1.25rem; font-size: 1.25rem; }
.next-step {
  display: flex;
  gap: 1rem;
  align-items: flex-start;
  margin-bottom: 1rem;
  font-size: 0.9375rem;
  color: var(--color-muted);
}
.next-step-num {
  flex-shrink: 0;
  width: 28px;
  height: 28px;
  background: var(--color-accent);
  color: #fff;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.75rem;
  font-weight: 700;
  margin-top: 0.125rem;
}

/* ---- Form Styles ---- */
.form-group {
  margin-bottom: 1.25rem;
}
.form-group label {
  display: block;
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--color-primary);
  margin-bottom: 0.375rem;
}
.form-group label .required {
  color: #DC2626;
  margin-left: 2px;
}
.form-control {
  display: block;
  width: 100%;
  padding: 0.6875rem 0.875rem;
  font-family: var(--font-sans);
  font-size: 0.9375rem;
  color: var(--color-primary);
  background: var(--color-bg-white);
  border: 1.5px solid var(--color-border);
  border-radius: 8px;
  transition: border-color var(--transition), box-shadow var(--transition);
  appearance: none;
  -webkit-appearance: none;
}
.form-control:focus {
  outline: none;
  border-color: var(--color-accent);
  box-shadow: 0 0 0 3px rgba(37,99,235,0.15);
}
.form-control::placeholder { color: var(--color-muted); }
select.form-control {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke='%236B7280' stroke-width='2'%3E%3Cpolyline points='6 9 12 15 18 9'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 0.75rem center;
  padding-right: 2.5rem;
}
textarea.form-control {
  min-height: 120px;
  resize: vertical;
}
.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}
.honeypot { display: none !important; }
.form-setup-notice {
  background: #FEF3C7;
  border: 1px solid #F59E0B;
  border-radius: var(--border-radius);
  padding: 1.25rem 1.5rem;
  margin-bottom: 1.75rem;
  font-size: 0.9375rem;
  line-height: 1.6;
  color: #92400E;
}
.form-setup-notice a { color: #92400E; font-weight: 600; }

.form-message {
  padding: 1rem 1.25rem;
  border-radius: 8px;
  font-size: 0.9375rem;
  margin-top: 1rem;
  display: none;
}
.form-message.success {
  background: #D1FAE5;
  color: #065F46;
  border: 1px solid #6EE7B7;
  display: block;
}
.form-message.error {
  background: #FEE2E2;
  color: #991B1B;
  border: 1px solid #FCA5A5;
  display: block;
}

/* ---- Pricing tier label ---- */
.pricing-tier-label {
  font-size: 0.8125rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-accent);
  margin-bottom: 0.75rem;
}
.pricing-card--featured .pricing-tier-label { color: var(--color-gold); }

/* ---- Pricing plus line ---- */
.pricing-plus {
  font-size: 1.125rem;
  color: var(--color-primary);
  margin: 0.25rem 0 1.25rem;
  font-weight: 500;
}
.pricing-card--featured .pricing-plus { color: rgba(255,255,255,0.9); }
.pricing-plus strong { font-size: 1.375rem; font-weight: 700; }

/* ---- Contract notice ---- */
.contract-notice {
  display: flex;
  align-items: flex-start;
  gap: 1rem;
  background: #FFF7ED;
  border: 1px solid #F97316;
  border-radius: var(--border-radius);
  padding: 1.5rem 2rem;
  margin-top: 0.5rem;
  font-size: 0.9375rem;
  color: #7C2D12;
  line-height: 1.6;
}
.contract-notice-icon { font-size: 1.5rem; flex-shrink: 0; margin-top: 0.1rem; color: #F97316; }

/* ---- Add-ons grid ---- */
.addons-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-top: 2.5rem;
}
.addon-card {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--border-radius);
  padding: 1.75rem;
  display: flex;
  gap: 1.25rem;
  align-items: flex-start;
}
.addon-icon {
  flex-shrink: 0;
  width: 48px;
  height: 48px;
  background: var(--color-highlight);
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 6px;
}
.addon-card h3 { font-size: 1.0625rem; margin-bottom: 0.5rem; }
.addon-card p { font-size: 0.9375rem; color: var(--color-muted); margin: 0; }
@media (max-width: 680px) { .addons-grid { grid-template-columns: 1fr; } }

/* ---- Ardent partner card ---- */
.ardent-partner-card {
  border: 2px solid var(--color-accent);
  border-radius: var(--border-radius);
  padding: 2.5rem;
  background: linear-gradient(135deg, #F0F7FF 0%, #fff 100%);
}
.ardent-partner-inner { display: flex; gap: 1.5rem; align-items: flex-start; }
.ardent-partner-badge {
  flex-shrink: 0;
  width: 56px;
  height: 56px;
  background: var(--color-accent);
  color: #fff;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.5rem;
  margin-top: 0.25rem;
}
.ardent-partner-card h3 { font-size: 1.25rem; margin-bottom: 0.75rem; }
.ardent-partner-card p { color: var(--color-muted); font-size: 0.9375rem; margin-bottom: 0.75rem; }
@media (max-width: 600px) {
  .ardent-partner-inner { flex-direction: column; }
  .ardent-partner-badge { width: 44px; height: 44px; font-size: 1.125rem; }
}

/* ---- Pricing "What We Don't Charge" ---- */
.no-charge-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.75rem;
}
.no-charge-list li {
  display: flex;
  align-items: center;
  gap: 0.625rem;
  font-size: 0.9375rem;
  color: var(--color-muted);
  margin: 0;
}
.no-charge-list li::before {
  content: '—';
  color: var(--color-success);
  font-weight: 700;
}

/* ---- Section Heading ---- */
.section-heading {
  margin-bottom: 3rem;
}
.section-heading h2 { margin-bottom: 0.75rem; }
.section-heading p {
  font-size: 1.125rem;
  color: var(--color-muted);
  max-width: 640px;
}
.section-heading--center {
  text-align: center;
}
.section-heading--center p { margin: 0 auto; }

/* ---- Stat Row ---- */
.stat-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  text-align: center;
  padding: 3rem 0;
  border-top: 1px solid var(--color-border);
  border-bottom: 1px solid var(--color-border);
  margin: 3rem 0;
}
.stat-item h3 {
  font-size: 2.5rem;
  color: var(--color-accent);
  margin-bottom: 0.25rem;
}
.stat-item p { color: var(--color-muted); font-size: 0.9375rem; margin: 0; }

/* ---- Footer ---- */
#site-footer {
  background: var(--color-primary);
  color: rgba(255,255,255,0.75);
  padding: 4rem 0 2rem;
}
.footer-inner {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1.5fr;
  gap: 3rem;
  margin-bottom: 3rem;
}
.footer-brand .site-logo-text { color: #fff; }
.footer-ardent {
  margin-top: 1.25rem;
  padding-top: 1.25rem;
  border-top: 1px solid rgba(255,255,255,0.12);
}
.footer-ardent-label {
  display: block;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.45);
  margin-bottom: 0.6rem;
}
.footer-ardent img {
  display: block;
  max-width: 110px;
  height: auto;
  opacity: 0.85;
  transition: opacity 0.2s;
}
.footer-ardent a:hover img { opacity: 1; }

.footer-tagline {
  font-size: 0.875rem;
  color: rgba(255,255,255,0.55);
  margin-top: 0.75rem;
  font-style: italic;
}
.footer-nav h4 {
  font-family: var(--font-sans);
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: rgba(255,255,255,0.5);
  margin-bottom: 1rem;
}
.footer-nav ul {
  list-style: none;
  padding: 0;
  margin: 0;
}
.footer-nav li { margin-bottom: 0.5rem; }
.footer-nav a {
  color: rgba(255,255,255,0.75);
  text-decoration: none;
  font-size: 0.9375rem;
  transition: color var(--transition);
}
.footer-nav a:hover { color: #fff; }
.footer-contact h4 {
  font-family: var(--font-sans);
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: rgba(255,255,255,0.5);
  margin-bottom: 1rem;
}
.footer-contact p {
  font-size: 0.9375rem;
  color: rgba(255,255,255,0.75);
  margin-bottom: 0.375rem;
}
.footer-contact a {
  color: rgba(255,255,255,0.85);
  text-decoration: none;
  transition: color var(--transition);
}
.footer-contact a:hover { color: #fff; }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.1);
  padding-top: 1.5rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 0.8125rem;
  color: rgba(255,255,255,0.4);
  flex-wrap: wrap;
  gap: 0.5rem;
}

/* ---- Breadcrumb ---- */
.breadcrumb {
  padding: 0.75rem 0;
  font-size: 0.875rem;
  color: var(--color-muted);
}
.breadcrumb a {
  color: var(--color-muted);
  text-decoration: none;
}
.breadcrumb a:hover { color: var(--color-accent); }
.breadcrumb span { margin: 0 0.375rem; }

/* ---- Utilities ---- */
.text-center { text-align: center; }
.text-muted   { color: var(--color-muted); }
.text-accent  { color: var(--color-accent); }
.mt-1  { margin-top: 0.5rem; }
.mt-2  { margin-top: 1rem; }
.mt-3  { margin-top: 1.5rem; }
.mt-4  { margin-top: 2rem; }
.mb-1  { margin-bottom: 0.5rem; }
.mb-2  { margin-bottom: 1rem; }
.mb-3  { margin-bottom: 1.5rem; }
.mb-4  { margin-bottom: 2rem; }
.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}
.divider {
  border: none;
  border-top: 1px solid var(--color-border);
  margin: 2rem 0;
}

/* ---- 404 Page ---- */
.error-404 {
  text-align: center;
  padding: 8rem 2rem;
}
.error-404 .error-code {
  font-size: 8rem;
  font-weight: 700;
  color: var(--color-border);
  line-height: 1;
  margin-bottom: 1rem;
}
.error-404 h1 { margin-bottom: 1rem; }
.error-404 p { color: var(--color-muted); margin-bottom: 2rem; }

/* ============================================================
   RESPONSIVE BREAKPOINTS
   ============================================================ */

/* 1280px — Large desktop */
@media (max-width: 1280px) {
  h1 { font-size: 3rem; }
  h2 { font-size: 2.25rem; }
  .hero-inner { gap: 3rem; }
}

/* 1024px — Small desktop / large tablet */
@media (max-width: 1024px) {
  .grid-4 { grid-template-columns: repeat(2, 1fr); }
  .problem-options { grid-template-columns: 1fr; }
  .contact-layout { grid-template-columns: 1fr; }
  .contact-sidebar { position: static; }
  .founder-card { grid-template-columns: 200px 1fr; gap: 2rem; }
}

/* 768px — Tablet */
@media (max-width: 768px) {
  :root {
    --section-pad-desktop: var(--section-pad-mobile);
  }

  h1 { font-size: 2.5rem; }
  h2 { font-size: 2rem; }
  h3 { font-size: 1.5rem; }
  body { font-size: 1rem; }

  .container { padding: 0 1.5rem; }

  /* Header */
  #primary-nav,
  .header-cta { display: none; }
  .hamburger { display: flex; }

  /* Hero */
  .hero-inner {
    grid-template-columns: 1fr;
    padding: 4rem 1.5rem;
    gap: 2.5rem;
  }
  .hero-image { display: none; }
  .hero-content { max-width: 100%; }

  /* Grids */
  .grid-2,
  .grid-3,
  .services-grid,
  .beliefs-grid,
  .audience-grid { grid-template-columns: 1fr; }

  /* Two-col */
  .two-col {
    grid-template-columns: 1fr;
    gap: 2rem;
  }
  .two-col-image { display: none; }

  /* Founder */
  .founder-card {
    grid-template-columns: 1fr;
    padding: 2rem;
  }
  .founder-photo { max-width: 200px; }

  /* Footer */
  .footer-inner {
    grid-template-columns: 1fr;
    gap: 2rem;
  }
  .footer-bottom { flex-direction: column; text-align: center; }

  /* Form */
  .form-row { grid-template-columns: 1fr; }

  /* No-charge list */
  .no-charge-list { grid-template-columns: 1fr; }

  /* Comparison table */
  .comparison-table { font-size: 0.8125rem; }
  .comparison-table th,
  .comparison-table td { padding: 0.625rem 0.75rem; }
}

/* 480px — Mobile */
@media (max-width: 480px) {
  h1 { font-size: 2rem; }
  h2 { font-size: 1.75rem; }
  .hero-inner { padding: 3rem 1.5rem; }
  .card { padding: 1.5rem; }
  .service-card { padding: 1.5rem; }
  .pricing-card { padding: 1.5rem; }
  .contact-form-wrap { padding: 1.5rem; }
  .cta-band { padding: 3rem 0; }
  .pricing-amount { font-size: 2.5rem; }
  .stat-row { grid-template-columns: 1fr; }
  .hero-ctas { flex-direction: column; align-items: flex-start; }
  .cta-band .btn-group { flex-direction: column; align-items: center; }
}

/* Print */
@media print {
  #site-header, #site-footer, .cta-band { display: none; }
  body { font-size: 12pt; color: #000; }
  a { color: #000; text-decoration: underline; }
}
